1. Report style assignment
Word limit – 2000 words – with a maximum 10% leeway – i.e., 1800-2200 words not including references and appendices.
“The purpose and place of a service firm in the market begins with an entrepreneur’s idea and an unmet need” (Fitzsimmons & Fitzsimmons, 2014, p. 30).
Using an applied example (choose one that is real) of a specific service, describe the strategic service vision including elements and links (make assumptions where necessary). Does this model adequately describe the service? Why or why not? (12 marks)
Analyse and document the service described in Part A with respect to its current position within the four stages of service firm competitiveness (Fitzsimmons & Fitzsimmons, 2014, p. 50). From this analysis, explain and justify the steps that you would take to improve the service.
Note: Report format simply refers to a document structured by section headings – usually numbered. Sections may be crossed referenced to both integrate the report and reduce information duplication. Figures and/ or tables may be included in the report – in sections or as appendices – with suitable referencing.
Please include a title page listing student number and word count.
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