The application of Porter’s Five Forces model

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You are required to submit an essay on the application of Porter’s Five Forces model on a multinational company of your choice.

• Since you will be using this organisation throughout this unit, the company that you select should be a real company which has information that can be accessed publicly. Eg. annual reports, websites, etc.
• This organisation should also be used for the weekly activities on the Moodle site.
• This organisation should be used in the case analysis for assignment 2.

In your essay, please include/address the following:
• Introduce your organisation, which includes the industry it operates in, and explanation of their core business, as well as the vision, mission and values.
• Briefly explain the five forces model, then apply the five forces model to the industry in which your company is based. What does this model tell you about the nature of competition in the industry?
• Identify two of the most relevant/important changes taking place in the macro- environment that might have an impact, positive or negative, on the industry in which your company is based. How might these changes affect the industry?

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