Retail marketing concepts and model

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Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in the year 2013, 2014 or this current year, which manifests some important aspect(s) of retail marketing. Explain your rationale for selecting the article, and use relevant concepts, models and/or theories from the retail marketing literature to analyse the aspects manifested by the article. Explain how the article makes retail marketing concepts and models clearer or more real from your point of view.

You are required to produce an ESSAY addressing the above task which should be no longer than 2000 words. The word limit does not include the article itself, which should be included as an appendix to your essay. The report should be supported by relevant theory, and all sources referred to in the report should be fully referenced.



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