movie marketing

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Part 1

chose a current feature film, released in 2014. Evaluate its marketing and distribution campaign. Analyze how the film has been positioned in the marketplace and discuss the potential reasons for that. Consider the marketing campaign (i.e. TV commercials versus print ads; radio spots versus bus stop ads, etc.) the distribution pattern, and the film’s target audience. Consider the film’s budget and its box-office numbers. Pick one foreign territory the film is released in and look at how the marketing and distribution strategy in that country differs from the domestic marketing strategy.

Create your own marketing and distribution strategy for one of your own projects, pitch it in a brief paragraph and lay out your plans for positioning the project in the marketplace. Compare your strategy to the marketing and release strategy of the project you picked in part1

Create a compelling one-sheet for your own project. Part 1 and 2 of your paper should be between 8 to 10 pages total, double spaced. For researching the current feature film, you may use newspaper and trade paper articles on Lexis Nexis and other online sources. In part 1, your paper should make a critical assessment of the information you find, and reflect your own thoughts and insights. Please make sure to cite your sources and include a full bibliography. In part 2, feel free to be as creative as you like.

Conceptualize a project that you feel strongly about and that you could envision producing yourself or setting up at an independent production company or studio, in the U.S or overseas.


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