You work as an e-commerce consultant and have been called in by Coventry City Books, a
local book retailer.
The retailer, at the moment is purely bricks and mortar, therefore has no online presence.
Prepare a report, which:
Introduces the retailer to E-commerce, both B2B and B2C.
Analyse the opportunities and challenges that the retailer will face in pursuing an
Discusses current consumer behaviour and how consumer preferences can be
satisfied using the world wide web (hint: could they use social media and social
Your report should be referenced using CU Harvard and contain no more than 2,000
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