Karen millen

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* Harvard style referencing is required
for about 5-6 minutes
i. define consumer behavior
ii. consumer behavior analysis of the brand(karen millen) (who is important, how do they buy, what are their choice criteria, when do they buy, where do they buy)
i.define Market Research
ii.suggest how important is Market Research to marketing
iii.Describe what types of market research is used by Karen Millen eg. Secondary/Primary—Quantitative/Qualitative
iv. Say how does the previous research findings helps Karen Millen to meet THE NEEDS OF ITS CUSTOMERS

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