•Proposal Overview (2 points): Discuss the historical, biological, environmental, and cultural influences that have impacted this campaign topic throughout the last 2 decades.
•Problem Statement (1 point): Explain why this campaign topic needs to be addressed and the importance it has on the developing child (physical, socio-emotional, and cognitive).
•Family/Community Impact (2 points): Explain how the campaign influences families and communities, using specific examples.
•Influences (2 points): Explain the cultural and environmental influences that may help or hinder implementation of the campaign.
•Rationale (1 point): Discuss why this campaign needs to be implemented and what possible consequences there may be if the topic is not addressed.
•Process (2.5 points): Discuss the environments where this campaign will be implemented to nurture the physical, socio-emotional and cognitive growth of the children you will be working with.
•Implications (2.5 points): Explain the anticipated long-term implications of the campaign.
•Effectiveness (2.5 points): Explain how you will determine effectiveness. Include specifics about the type of evidence you will use to determine effectiveness.