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Question)
Using Porter’s Five Forces model, conduct an analysis of the competitive environment of the
Market relevant to your selected multinational (Costa Coffee) you can select a
Segment of this market to focus upon, but you must clearly define this segment. You must
Identify where the power and influence lies within the Five Forces. ?

IS A POSTER!
You must select the same multinational as assignment 1.
You must reference all the sources you use to produce your analysis and provide a reference list sheet
Criteria for marking will be:
• Suitability of purpose – how is the analysis presented – is it clear? Are all elements of
model present?
• Clear and logical structure.
• Appropriate use of model and relevant examples used.
• Clarity of communication.
• Use of a range of relevant and reliable sources.
• Full referencing of sources listed at the end of the coursework.
You need to use this sheet to do it. ( I will out it up)
You need 6 referencing.
You need to use them to answer IT

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