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You are asked to prepare a digital marketing plan for a company selected for you by the Module Tutor. The plan needs to provide:
A situation analysis and clearly defined strategy with SMART objectives.
Defined target audiences and a positioning strategy
A clearly identified Internet value proposition for identified audiences
Digital journey and Digital Personas identified
Clearly defined promotional mix tactics and relationship management tactics
An illustration of how offline and online strategies will be integrated
An implementation plan including evaluation and control mechanisms
An indication of where revenue/benefits will be achieved and where costs incurred

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